A Step by Step Guide to Content Creation for a Successful Business

If you are in a business firm, you would definitely know how important content creation is for your business. However, if you are new to the field and are unaware of the benefits of content creation for the business, do not worry. We will take you through a quick ride on the benefits of content creation before going on to the topic.

However, if you already know it, feel free to skip the first part and check the steps of content creation.

Why content creation for business?

Engaging and interactive content can boost your business at different levels and will help in bringing more traffic to your business. It keeps your audience aware of your brand and helps you in bringing more business.

You are not using content just for your official website, but for your social media pages and other promotional websites. That way, more people will be aware of your business and aids in creating a good reputation.

So if you haven’t considered content as your marketing strategy, it is time. Because better late than never!

Steps of content creation

First things first, congratulations on taking the right step for your business. Now let us look at what are the procedures to create result-ensuring content for your business.

• Mission and Goals
  Your content should have specific aims and objectives. Otherwise, that would just be a waste of money. So here is how you should set your mission and goals for content:
  

• Target Audience: Every business has its own target audience, and you should understand your target audience and focus on them while setting your mission.
  
• The content: You should create content that engages your target audience and make them hooked up to your business.
  
• Your Gain: The growth of business should remain your priority while fixing your mission. All your strategies should be diverging towards the profit of your business.
  

The goals of content creation for your business can be:

• Social media engagement
• Marketing cost reduction
• Increase sales
• Increase revenue
• SEO Ranking
  

• Key Performance Indicators
  

KPI is the pre-set milestones that mark the growth of your business. It can be anything from an increase in revenue, ranking, traffic and so on. These are basically the result you are expecting for your marketing strategy. You can use it later to check if you were able to achieve the results through the strategy.

• Audience Demography
  

You are writing for your audience ad you should know them and their likes to bring out good content. The data that help you in presenting the useful content include:

• Age
• Income
• Educational Qualification
• Gender

In addition to that, you should also be aware of the geographic location of your target audience. That way, your content will be audience-specific and engaging and more the content engagement, more will be the business.

• Find your medium
  

If you have pre-existing content on websites or any other platform, it will be easy to find the medium for you. However, if you are new to the industry, you can always help a digital marketing expert and find the platforms that work for your business.

They will research using specific tools and find platforms where your target audience are available and get the most traffic.

• Decide your content type.
  

The content type of your firm highly depends on the type of product or service you sell. For instance, the content of a legal firm will be highly different from that of supermarkets. It also depends on the audience of your content. The other factor that determines the type of content that you should use is the platform. It is always better to take the help of content marketing services to decide the type of content that works for you.

• Hire a content writer
  

Once you finish all these steps, you should get a qualified and experienced content writer for the job. However, if you have a content creation service team behind your back, you do not have to worry. They will already have expert writers in the team and gives you the best content.

Conclusion

Now you know how to get result-ensuring content for your business. So it is time to get in touch with a trusted content marketing service.

Geek Informatic and Technologies has one of the best content creation teams. We ensure you Search Engine Optimized content that helps you reach your goal at a reasonable price.

So what are you waiting for? Contact us now!

How to choose web application development services? Some Tips For You

Are you in the market to get your website developed? If yes, then you must have asked people around about the best web application development services and received tons of suggestions. But that isn’t it! A web application has many aspects that must be addressed and top that off with your requirements. There is a certain way you want the website to look and resonate with your ideas.

It makes finding the necessary service a little tedious. You need to dedicate time and conduct proper research before even considering someone for the job. That’s why you can’t rush through it either without understanding the specific nuances of the job.

To make your task of picking the right web application development services a little easy, here are some valuable tips.

Developing a web application is not that difficult. You can do so in 10 to 30 min if you have some basic knowledge. But for your web application to work efficiently, you’ll have to accept some key functions.

Here is some useful tips for you:

Decide The Website Type You Require

There are different types of websites, and that means you need to differentiate between them and understand their functionalities. Functionalities mean determining what the website will do for your business and your visitors.

For example, if you want to sell a range of products, you require an eCommerce website with certain features and parameters. eCommerce websites have their set of technological and logistical challenges. The company you select must have practical knowledge in eCommerce website development. This way, they can provide you with a website that can grow your business.

Pick a Web Application Development Service Based on Reviews

Every company that wants to excel in its industry and earn a reputation must first deliver good results. That’s why you need to research the kind of services a web and mobile app development company offers. Different companies will offer different services, and this will affect your decision. While most of us decide on what services we want to offer, we rush through hiring the right web developer. Picking the right web application developer means you get the exact web application to reach and sustain a market position.

Before you start talking to various service providers, do remember to review their portfolio, i.e., client list, projects handled, etc., it helps you shortlist the suitable candidates for the job.

 

Compatibility With The Service Provider

Hiring a web and mobile app development company means entering into a relationship with them. They will be a part of your business story for years to come given you’re happy with them. But that is easier said than done. You have to understand that shifting your website from one service provider to another is tedious and costly. To prevent that, you need to know who you’re hiring, what their principle is, how they treat their staff, and how they work.

Web Application Security

Many startups do not value cybersecurity during their web application development. Mostly it is because they think they can improve upon their existing idea and introduce security later on. If your web application service provider suggests you do the same thing, maybe you should reconsider hiring them.

How Much Support Will You Need?

Technical support comes in various types, from setting up company email to assisting in password resets. The website support includes website updates and changes on a regular basis. Sometimes, a company might even realize a feature later which they missed during the initial development phase. Top it off with a dynamic website that needs upkeeping and management.

A responsible web and mobile app development company will provide you with useful tools to regularly update, manage, and tweak your website. If you need to add new features, then you might have to call your app development company. While most companies will provide different levels of support, you should know what kind of support, turnaround time etc., you’ll get.

Concluding Note

We understand that is a long list, but it is vital to follow these if you want a kickass website to add to your ROI. And if you’re starting your search, then why not add our name to your list? Geek Informatics is a proficient web application development services provider that has catered to several clients. We are a bunch of experienced, efficient and tech-driven people; we breathe technology.
Reach out to us for your project now.

Here’s why Android Applications Development is Useful

Today, mobile app development has grabbed a significant portion of market shares. And why is that? One reason is that people rely heavily on their smartphones. From calling to meeting new friends to ordering food, you can do everything on your smartphone. Smartphones are such a massive part of the social fabric that marketing teams now focus specifically on smartphone users.

A key part of this mobile app development is android applications development. While we can agree that both Android and iOS have their users, Android still holds a bigger market share. This is because Android phones are cheaper to buy and easier to use than iPhones. There are an estimated 1.4 billion unique Android users and growing. It makes Android applications development a much more viable option for businesses.

Advantages of Android App Development

If you’re still wondering why you should invest in android applications development for your business, here are some advantages.

 

Global Market

Android applications offer superior quality designs and performance, which is why they reign in the global market. Currently, Google is busy marketing and selling their products and services through new version introductions of their android platform. On top of it, the company is developing new android smartphones and smart devices. All these steps have significantly helped to grow the android market. Google is ensuring to get more and more people interested in android devices so they can use more android applications.

The Open-Source Ecosystem

Android is an open-source ecosystem which means it has a gigantic formulator community that works with each other. They also keep the community up to date about the upcoming Android versions and resolving other formulator’s issues during android applications development.

The android ecosystem has no permission or supremacy fees levied on Android device manufacturers to use Android on their devices. It means Android is an attractive package for mobile manufacturers to develop faster Android-based phones. Also, it opens up more channels for developers to explore and earn.

 

Better Innovation Opportunity

Android opens up a horizon of innovation for developers and businesses. It allows them to create android-based products and services that can target a specific audience. And with existing android tools and methodologies, developers can quickly achieve complex projects, creating high-end app solutions.

This is good news for business owners looking to grow their market presence as it means there is a possible way to achieve their goals.

 

Minimum Investment in Android Applications Development

Android applications development and launch requires minimal investment but gives high ROI. Developers in an android app development company use an open-source tool kit called the Android SDK. It allows them to develop their applications fast through the initial stages without worrying about the cost. Since the global android application market is enormous with a diverse audience, businesses can expect a generous return on investment.

Large software development devices like IDE Android Development Studio for the groundbreaker community lowers development costs. Businesses have to invest in advancement costs that include testing costs, application prices, and hardware costs. It shows that investment in Android is much lower, and you can gain higher returns.

Android Apps And Increased Security

Google has a highly secured Android operating system in place with constant security updates after pre-defined periods. Meanwhile, Android apps come with inbuilt security features to safeguard users and their data. While the Android ecosystem is open-sourced, each Android app has a closed security bubble that prevents any harmful attacks from the outside. Businesses and developers can quickly work together to offer top-notch security without hampering other aspects of the app.

 

Android App Customization And Integration

If businesses plan to expand their business model or products and services, android apps offer great customization and integration. You can consult your android app development company to alter functions to meet your requirements and further customize them. Android offers unlimited customization options to suit your needs and mold the app to justify your brand. Thus, you can focus on developing a user-friendly application for the masses.

Swift Development Process

Swift application development process means businesses can release their application in the market quickly. When the release is a part of an integrated business strategy, rapid development can make all the difference. It means the business and marketing team can execute their plans immediately after app release and deployment. When you compare this with iOS mobile apps, which abide by several Apple store rules, Android offers the upper hand.

Concluding Note

Android applications development has come a long way during the last decade. The applications are much faster, safer and user-friendly, with ample space for businesses to craft them according to their requirements. And with the growing market share of Android devices, there is a bright future for companies with an Android application. So, don’t miss out on the opportunity and get in touch with us today. Geek Informatic has an experienced team of Android application developers. We have worked with several national and international clients, delivering superior products on time.

Why not give us a call or shoot an email?

 

 

How Can a Professional HTML Developer Help You in Your Business?

What is the one essential thing that every business, irrespective of location and turnover, should have?

A brilliant and responsive website. It should be able to bring your target audience to your product page and convert it into business.

You can do several activities for the growth of your business, such as Search Engine Optimization, Google ads, and so on. However, none of that will be useful if you do not have a well-structured website.

So here, we are looking into the initial step of website creation, HTML development.

What is HTML Development?

Before getting into HTML development, let us check what HTML is.

HyperText Markup Language is the programming language that determines the function of each part of your website. HTML development is arranging the headers, paragraphs, links, images, and other aspects of a website for the viewers. That will help the browser structure the web page the way we see when we browse for content.

As HTML is a standard language that every browser can understand, learning it is essential for development. Most of the prominent search engines such as Google, Yahoo, and Bing identify HTML as a significant website development language. 

However, web development is not everyone’s cup of tea; the people capable of doing it are called HTML developers.

What do HTML Developers Do?

Web development and design foundations with HTML5 is a back-breaking topic for anyone. And HTML developers are people who have mastered it and use it daily.

Let us take a look at what an HTML developer does.

Front-end Web Development

It is developing websites for the client-end using HTML, CSS, and JAVA script. An efficient front-end web development ensures a user-friendly website where your clients can easily interact with. It ensures that the content of your website is readable and understandable to your audience. They are responsible for setting the layout of the website and page designing, too. A front-end web developer sets the colors, designs, logo, text, and everything we see when we open a website. 

Technology led the way to the discovery of devices of different sizes and shapes, and an efficient website will be responsive to all the devices. And it is the job of a front-end web developer to create a website that is responsive to all gadgets. They develop websites that work efficiently on different browsers, Operating Systems, and devices.

Front-end development is one of the most complex parts of web development as the tools and techniques of its development keep on changing frequently. Only an expert front-end web developer can stay updated with the methods.

Back-end Web Development

Back-end development is known as server-side development, which is the set of activities done from the server’s side. It is all the background activities that happen behind the website that we see on the internet.

So think of this, when you visit a website, you see a lot of content arranged on different pages. Where do you think this information is stored? There is a backside to the colorful webpage you see on the internet, Server-side. It is where files are written in code for the server to understand and take action.

The main focus areas of a backend developer are the Application Programming Interface, backed logic, servers, and database. Browsers use this code to transfer information with a database to store, read, update and delete data from the database. 

Back-end developers are the people who build the structure of the website. They develop code for secure and easy browsing. They ensure that the website is optimized for performance and maximum uptime. 

Hire The Right HTML Developer For You!

HTML development is not an easy job; it requires a lot of expertise in coding to develop a complete, user-friendly, and secure website. So when you plan to set up a website for your firm, make sure you hire a qualified professional for the job.

If you are wondering where to get a qualified HTML developer for your website, don’t worry; Geek Informatic and Technologies has got that covered. We have a team of experienced web developers who can design your responsive website without any hassle.

Reach out to us now to know more about web development.

The Need for Content Creation Services in Digital Marketing

If you plan to invest in digital marketing for your company, here is what you want to know before spending your money.

Digital marketing is now synonymous with growth; no marketing campaign is complete without internet marketing strategies. However, if we take a closer look into it, the true ruler of digital marketing is content. Your audience is assessing your campaign according to the genuineness and creativity of your content.

Content marketing is relatively a new term to the marketing industry, yet by all means, it is proving that content is the king.

So, check out the following portion to understand everything about content creation.

What do content creators do?

As the name suggests, content creation is the activity of creating written, visual or audio content for different platforms. It is a vast term and a lot of professions come under the field according to the platform and content.

Digital written content includes articles, blogs, white papers, guides, reviews, ad copies, captions, product content, and so on. A writer with a good command over language and a nose for details can make wonders out of the content.

Visual content includes videos and images that you post on platforms such as YouTube, Instagram, Facebook, and Websites.

Content creators make this engaging content to grab the attention of your target audience and reach your goals. They know how each platform works and deliver content in a way that your audience would like it. Content creators are the pied pipers who bring more audience to your digital platforms.

Reasons why you should invest in content marketing services

If you still do not believe that content plays a role in marketing, get ready to be surprised.

• Builds trust: Your audience assesses your knowledge of the subject according to the content on your page. If your content contains factual errors or grammatical mistakes, you create a bad impression in your audience’s mind. And on the flip side, if you have a content writer to pull good content for your page, you will easily win their trust.
• Loyal Audience: If you have trustworthy and search engine optimized content, there is no doubt that you will get a relevant audience. Once they understand that your content is reliable, they would love to visit your website more often than you may possibly fathom. And that is one way you create a loyal audience base for your firm and increase your brand reliability.
• Strong support for your marketing strategy: Your marketing strategies involve many well-planned actions such as ad campaigns, social media marketing, and a lot more. However, none of it is possible without good quality content. Thus, content creation services stand as the pillar of your marketing strategies.
• Support SEO: Search Engine Optimization is one of the biggest digital marketing tactics that bring potential customers to your firm. Nevertheless, we cannot think of SEO if you do not have content to implement it.

How to find a good content creator?

Consistency is as important as the quality of your content. So we strongly suggest you hire someone who will be available to create good content for you for a long period. That way, you will get relevant content for all your digital platforms whenever you want. However, that doesn’t mean you have to go through the headache of hiring one for you.

You can always consult a content creation company to do the job; they will have quality creators that you can trust. They will have specialized content creators for different social media platforms and websites, making your job easy. And the best part about reputed companies is that they will ensure the content is search engine optimized, too.

In simple words, hiring a good content creation company will give you a good return on your investment.

Why Geek?

Geek Informatic and Technologies have a devoted SEO and Content writing team to fulfill all your content-related needs. We deliver you well-researched and well-written content for your websites and social media pages at a reasonable rate.

So, contact us now to avail the top-quality content.

How To Advertise Your Business On Facebook?

Facebook is one of the most used social media platforms in the world. Even when people ceased to consider it a significant social media platform, it has its place in marketing.

So if you are planning to advertise your products on Facebook, let us tell you, you have made the right decision.

However, doing marketing on Facebook the right way is not that easy. You need to know how Facebook works and how you should arrange your content to match the algorithm of Facebook.

Keep reading to learn how you can market your products on Facebook.

The Right Ways to Market on Facebook

Facebook is one of the biggest free marketing platforms that ensures a reasonable conversion rate (chances of sales). It is how you can make the best out of it:

Keep it cool:

Always remember that Facebook is a casual and entertainment space that people use to spend their free time. Your complex advertisement content might not catch the eyes of the people who just want to have fun there. So what we suggest is, make sure the content is entertaining, relaxed, and casual. Do not give them the impression that you are there with an advertisement.

Set Your Goals Straight:

Your business can benefit from Facebook in different ways, so be clear about what your intention is. The benefits that you can expect from Facebook are increased brand awareness, sales, product reach, etc. So pick what you want and curate a strategy that helps you reach your goals easily.

Be Active on Facebook:

If you plan to use Facebook for marketing, be determined and post content regularly. Understand the fact that you cannot get a million followers overnight. The process will be lengthy, and you have to be patient enough to reach your goal. Till then, keep posting content and attract more people to your page.

Be Responsive:

You know what people hate the most on social media pages? Unreplied comments and messages. Make sure you respond to all queries, doubts, and concerns that appear on your chatbox and comment session. Responsiveness also helps in increasing the trustability of your page.

Post Engaging Content:

Make your content exciting and catchy so that your viewers won’t be bored by it. Use pictures and videos with creative captions to keep your followers engaged. That way, viewers will develop a connection with you and maintain loyalty to you.

Join Groups:

Facebook groups are the greatest platforms to advertise your products. Find groups that post content related to your product or service and collaborate with them to promote your services. That way, you are delivering your content directly to your target audience, thereby increasing sales chances.

Create Event Page:

Facebook events are good places to find people interested in your products and brand. Host events on Facebook and invite our followers to attend them. The RSVP and feedback help you a lot in directing your marketing in the right direction.

Facebook Live:

If building connections and creating brand awareness is your aim, Facebook live is an excellent way to do that. Go live once in a while and let your audience know more about your brand. That way, they will develop a bond with your firm, which helps create a brand reputation. You can also do a Q&A session to answer your customer queries.

Facebook Insight:

You can get a lot of information about Facebook marketing strategies from Facebook insight. It gives information about how people respond to your content. And the demographics of people responding to your posts helps you in making the right changes in your strategies.

Do It Right With Geek.

Let us be honest here; it is not easy to pull off a perfect Facebook marketing campaign without the help of an expert. A Facebook marketing service team can do all the tasks mentioned above and a lot more to increase the sales of your product.

If you are looking for a good team, Geek Informatics and Technologies is the best option for you. We carry out goal-oriented social media marketing campaigns at the most reasonable rate.

Reach out to us now and get your work done in no time.

The Ultimate Guide To Amazon Listing Optimization

Before getting into the content, let us ask you, what brought you to this page?

Are you planning to put your products on amazon for the first time? Or are you struggling with low conversion on amazon?

Whatever your reason is, you might have typed in words ‘amazon listing optimization’ or ‘amazon marketing service’ to reach here. And in the simplest terms, that is what optimization does; getting the content to people who need it.

Are you still confused? Don’t worry, Geek Informatic and Technologies has got your back. Keep reading to find out everything you want to know about Amazon Listing Optimization.

What is Amazon Listing Optimization?

Amazon listing optimization is a set of actions that helps you increase your product visibility on Amazon, increasing your sales. The process includes regular updating of product images, descriptions, keywords, and a lot more. Even though optimization is a difficult process, it will help you increase our conversion and click-through rates in the longer run. So if you are an Amazon vendor, you should not avoid this optimization. 

So if you are planning to optimize your listing on Amazon, these are the things that you must know.

• Optimization of the product title

Product title is the window to your products. It is the main factor that helps people determine whether they should visit your product page or not; so, keep it crisp and clear. Include all the necessary information in it and make sure it is not just the clubbing of your keywords. The character limit set by amazon for product description is 250, so use it well.

The second thing you cannot avoid in the title is the primary keyword; that is what interset your people to check your product page. It is always good to add your brand name to the product title to increase brand awareness. Adding the USP of the product is also an excellent way to increase the sales of the product. 

• Optimization of product description

The 2000 character product description plays a vital role in turning your visitor into your customer. So make sure you include the prominent points about your product in that space.

Never waste your valuable space by repeating your product title on the description, too; write something new and unique. Always write descriptions ins short sentences to retain the attention of your visitors. And make the content customer-centric, that is, how can one benefit from the product. If you are creative enough, you can also make a story around the product that makes your potential customers buy the product.

• Optimizing key product features

It is the part where you list all the features of your product, and it helps your customers a lot in picking your product. Utilize the 1000 characters to build a list of exciting features and ensure that everything is precise. Use bullet points and short sentences to increase the impact of the product on customers. And keep in mind the fact that a good number of your viewers are mobile users, so optimize the content for mobile screens. 

• Optimization of Images

Images talk a lot about your products than your description of the title could ever say. So make sure you upload a good-quality picture with the description. You can upload nine photos with the product; seven of them will go with the listing, while the other two will be available on the product gallery. So make sure you choose your multimedia wisely. Each picture should be able to convey a feature or specialty of the product.

It is always better to invest money in clicking pictures as an unprofessional product page devalues your product. And always keep in mind that people use photos to clarify their doubts regarding products. So make your pictures as user-friendly as possible and avoid confusion.

• Optimization of Keywords

We were keeping the core optimization element for the end, the keywords. Those are one of the prominent aspects of amazon listing optimization. It is the one thing that brings people to your product, and you should include these in every written content.

To have solid and successful keywords, you should research and create a definite keyword index. The next step here is to compare your keywords with your competitors and understand their conversion rate. That will help you in picking the most valuable keywords for your product listing page. Always remember that keyword stuffing is never an option, and optimize your backend keyword section.

• Get Geek’s Service

We know that these processes sound complicated; that is why we are here to help. You can get the best amazon marketing services from Geek Informatic and Technologies expert team.

So contact us now to get the best services for the most reasonable price.

Learn Everything about Google Shopping Ads Optimization

There is no doubt in the fact that Google is helping business owners in all possible ways to market their products. Google shopping ad is the right example to prove that statement.

However, Google ads and Google shopping optimization are complex terms for newbies. Sometimes even experts find it hard to crack the algorithm of google ads.

So don’t worry if you are also facing the same issues because Geek Informatics and Technologies has your back.

Keep reading to know how Google shopping optimization helps you in business.

Why should you optimize your Google shopping ad campaigns?

Before getting into Optimization, let us look at what Google shopping ads are and how you can benefit from that.

Google shopping ads are advertisements about products that contain all the relevant product information. Google takes the product name, image, price, and name of the merchant from the Merchant Center data feed for these ads. And whenever someone searches for a relevant product, google will show your ad among the organic search results.

Doesn’t that sound cool?

However, it won’t happen on its own; you’ll need to optimize your Google shopping ads to ensure your ad is on the first result page.

Now to the original question, what is Google Shopping Optimization?

It is the process of employing a set of tactics to ensure that your Google ad is giving the intended result.

How to optimize your Google shopping ad campaign?

Here is how you can optimize your Google shopping ad campaign:

Importance to relevant details: Think of what your target audience is searching for on Google. Do keyword research to find out the relevant keywords they use to find your product. Then add those in your product description; that way, Google will understand that you have relevant products.

Set the right bid: Google ads are relatively expensive, and it is best to set a budget for the ad campaign from the beginning to ensure that you do not run out of campaign money. Take the bigger picture into consideration and place the bid accordingly.

Categorize it rightly: You should arrange your products into the right categories so that google can find your products easily.

Pick and advertise: Understand how your product is performing and stop promoting profitable products. Focus more on products that are not performing well on the market.

Why should you optimize your Google shopping ad campaigns?

Here are the benefits of an optimized google shopping ad:

Relevant appearance: How can an advertisement help you in bringing more business if it does not reach the right audience? While optimizing your website, an expert google ad optimizer work on keywords, meta texts, and other content to match customer queries perfectly. So if you have an optimized google ad, the chances are high that your ad reaches the relevant audience and ends up in a purchase.

Increased ROI and Sales: With the increased relevant appearance, your sales will also increase, leading to a better return to investors. The only pre-requisite for that is an optimized ad with quality pictures and a catchy product description. Your customer should feel the need to buy the product by seeing the picture and description.

Win Competiton: Never assume that you are alone in this field; all your competitors are out there on the internet using the same tactics. You will all have the same set of opportunities and restrictions while doing a google ad campaign. So to win this competition, you should be able to come up with unique content or normal content in extraordinary ways. And the best way to do it is to hand over the task to someone who has expertise in google shopping optimization.

Get the maximum benefit: A brilliant google ad optimizer can do wonders in your ad campaign and bring out the desired result within no time. The advanced campaign optimization strategies permit you to label your best products and categorize them according to price. That way, your ad reaches the right audience at the right time, increasing the chances of conversion at a tremendous rate.

Geek to the rescue?

We know that google shopping optimization is a complicated process with a lot of confusing terms and technicalities. However, you do not have to worry about that when we are there for you.

Geek informatic and Technologies provide the best ad optimization services at the most reasonable price. So contact us now and see the success of your business.

The Need For Online Reputation Management Services

This era of the internet is very complicated, yet simple; public, yet private. So to be a publicly respected figure or a brand, you need a strong online reputation. And that is something that won’t happen overnight by itself; you should take a deliberate set of actions to achieve that reputation.

No matter how big or small your business is, you need a brand reputation to maintain a good online presence. If you are still confused about online reputation management, don’t worry, Geek informatic and Technologies has got your back. 

Read the following to learn how online reputation management helps and what you should do to avail online reputation management services.

What is Online Reputation Management?

Online reputation is all about how your online audience perceives you or your firm when they come across your profile. And several factors determine your online reputation. 

If you are wondering how that will affect your business, it can do a lot in making or breaking your business. 

To make that clear, let us take the example of a shopping website for home decors. Imagine the online store is selling good quality products for a reasonable price. However, it does not have customer support service and online reputation management. So whenever someone has a query regarding the shipment, payment, or product, they will be left without answers. That way, the company is losing not just one or two customers but also many potential clients.

While one or two negative reviews do not affect the website’s reputation, repeated negative reviews can. Here is how it happens; people will start posting negative reviews about that website all over the internet. When people check about the site, the negative reviews will be the first thing they see. And trust us, even you wouldn’t buy decors from them if that is the case.

How Does Online Reputation Management Works?

Online Reputation Management, or ORM, is the process of managing your content on the internet. It will ensure that harmful content regarding your firm does not pop up on the Google search engine result page. It also keeps a check on all the reviews about your firm on the internet. That way, your potential or existing clients do not see anything negative about you on the internet. And thus, the internet remains a safe place for your business.

Here are the four facets of media that ORM teams take care of to create a good reputation for your firm.

Paid Media:

Paid media includes all the platforms and content that demands payment to feature your brand. The content platforms that come under this category are Google ads, Facebook, and other social media ads and sponsored posts and promotions by influencers.

Here, the online reputation manager takes care of content placement on the above-mentioned paid platforms. They ensure that you get the result for your payment and that your competitors do not advertise against you.

Earned Media:

It includes all the publicity your brand gets from external platforms without any payment. External blogs, press coverage, third-party listing, and Google my business comes under this category. Positive coverage on these platforms does great help in building a good online reputation. 

Shared Media:

It includes the social media pages of your firm, such as Twitter, Facebook, Instagram, and so on. Your audience will give feedback about your product and service on these pages, and if they are not good, that could damage your reputation. So online reputation managers take care of all the comments on the page, respond to negative comments, and resolve their issues.

Owned Media:

It is the management of our website and blogs where you interact with your customers directly. It is the easiest and the most difficult platform to manage, and you require an expert team to do the task.

How to Get Quality Online Reputation Management Services?

Online reputation management is not a job that anyone can do; it requires technical knowledge and public relations skills. So if you are looking for a trusted agency that can take care of your online reputation management service, Geek Infotech and Technologies is the best option for you. Our devoted team takes care of social media platforms and websites to ensure the best reputation for our clients.
Contact us now to avail of the best services at reasonable rates.

How Can a Squarespace Website Builder Help?

Squarespace is one of the leading website-building platforms that provide users with free domains. The platform comes with many pre-set templates making it easier for the creator to set up their website. And with the free trial option, many claim Squarespace is a DIY website development platform. But is it? 

Let us take a look into it.

Even if it is true that you can create a Squarespace website without expertise in coding, there are difficulties. You should know about website development and should be familiar with creating an easy User Interface.

So the best option left is to hire a professional to do the job. Scroll down to know what are the benefits of hiring a Squarespace designer.

Why Should You Have a Squarespace Website Developer?

Work Done Easily:

Consider this situation; you plan to create a Squarespace website for your existing business or your start-up. You will already be burdened with your business-related troubles; hiring employees, ensuring sales, and a lot more. Would you want to increase your workload and learn website creation just to end up with an imperfect website? Never, right?

That is why we suggest you hire a Squarespace website builder, sit back and focus on your business.

Get a Customized Website:

When you create the website, you will have to go with the templates given by Squarespace. But when an excerpt with the knowledge of programming languages does it, they can create new templates. That way, you do not have to get stuck in the big world of HTML and CSS. All you need to do is inform them about your requirement and wait for them to create a personalized theme. It will match your business’s aesthetics, style, and functionality and will stand out from the rest.

Crisp And Clear Design:

An amateur can create a website for fun with the help of tutorial videos and comparisons of other websites. However, that will not be a benefit for your business; your website has to be perfect. The design should be efficient, creative, and valuable for your business, and to create such a crisp design, you need someone with experience.

Long Term Service:

Don’t start developing your website with the misconception that your work is over once you create the website. No, it is not; it is merely the beginning of a long journey. Eventually, it will be hard for you to handle the website alone. However, if you hire a Squarespace designer, you sign in for a long-term website service agent you can rely on forever.

Good Investment

You should probably know that having an efficient and competitive website is the best way to skyrocket your business. However, to have such a website, you need an expert designing team. So the money you spend for a website designer is an investment for a prosperous business.

How Should You Choose Your Squarespace Designer?

Now you know why you should have a Squarespace website builder. Now, it’s time to know how to pick one.

The first thing you can do is to hire an in-house Squarespace designer. That way, you will get the inclusive service of a developer throughout the run of your business. However, it is not the best idea; you will have to conduct recruitment, hire a new employee and pay them regularly. In the long run, it can be a waste of money and a huge responsibility.

So the better option is to hire someone on a project basis. That way, you do not have to go through all the hiring procedures and responsibility of accommodating a new employee.

You can either hire a freelancer or a well-established website building company when it comes to project-based hiring. A freelancer is an economical option; however, you cannot rely on a freelancer for a long-term project.

That takes us to the last and most reliable option, a trustable Squarespace website developing company. They will customize a Squarespace website according to your company’s requirements and take care of website maintenance.

Geek Informatic and Technologies to the Rescue!

No, you do not have to search all over the internet to find a trustable website developer for you. You can get a cool and customized website at the most reasonable price from our expert web development team.

Reach out now to learn more about our services.

Things to Look at before Hiring a Web and Mobile App Development Company

Are you planning to develop a web or mobile application for your company?

Then you are at the right place; we can help you in making the right decisions.

Websites, web applications, or mobile applications, whatever you want, you need developers with the knowledge of coding and programming to do it. However, finding capable people for doing that is not a cakewalk; you will have to do a lot of research.

To make your job easy, we have made a list of tips that can guide you in selecting the best people for web and mobile app development.

Who can create web and mobile applications for you?

Mobile and web application development is not a simple task that anyone can do. It demands specific skills, knowledge, and experience in the field. And to a great extent, the success of the application depends on the efficiency of the app developer. So you have to be picky while searching for a web application development service.

The following are the qualities of a trustable mobile and web application development service.

Team Work: 

App development is never a one-person job; it requires a strong team to envision your requirements and turn them into reality. There should be designers to design an application from scratch. Then there should be qualified developers to turn this design into an actual application, test it and program it for devices.

So lesson number one, hiring a single person or freelancer for the work is never a choice. You need a devoted team for that.

A good grasp on technology:

Can we even call a person an app developer if they do not have enough technical knowledge? So make this your top priority while searching for web and mobile app development services. Check their educational qualification and ensure that they are a certified app developer.

Cross-Platform app development:

You are not developing an application just for a single platform. Your app development team should be able to create applications compatible with all Operational Systems. Enquire about that and ensure that the team you hire will provide you with a cross-platform application.

Expertise in UX/UI:

Basics first: UI is User Interface, and UX is User Experience. Your application should be user-friendly to gain more users for your application. And a developer with little or no UI/UX knowledge can spoil that for you in a jiffy.

It takes an experienced app designer familiar with front-end development to create an easy-to-use UI, so make sure you hire one.

Knowledge in programming languages:

It is a known fact that web and mobile application development requires coding knowledge. However, there are so many programming languages, and demanding a person to have expertise in all of them is not fair. So, hire someone who has command over the popular ones such as JAVA, Python, or PHP. That way, you can ensure that your application won’t fall behind in the competition.

Freelancer vs. Web and Mobile application company

One question that everyone has on their mind regarding web and mobile application development services is whom to hire. Even when you know all the qualities you should look for in an application developer, it can be hard to find one. So we have compared the two best available for you to make it easier for you.

Freelancer:

It is very budget-friendly as you are hiring the developer on a project basis. And it is a good option for startups and newbies in business.

The biggest drawback is that you cannot rely on a single person for app development; it is a team effort. The second drawback is the hassle of finding out a person with the desired qualities.

That takes us to the logical option.

Web and mobile application development Company: 

A company will always have an efficient team for your job, and you do not have to take the headache of finding the right person. With a company, you can have a long-term relationship, where they will help you in regular updating of the app.

What Geek Informatic and Technologies offers

We have the best Android and iOS application developers with years of expertise in web and mobile app development. You can get a top-notch application for your company with all the features you need at the most reasonable price from us.

So, contact us now to avail reliable mobile and web application development services.

How To Do Social Media Graphic Designing Right?

I hope we can all agree that social media platforms are one of this century’s most powerful marketing platforms. Be it Facebook, Instagram, or Twitter, you have your target audience there. And if you do not impress them there, your competitors will, and bam! You are out of the competition.

Creating appealing and engaging social media pages is the best way to keep your target audience attracted to your business.

Don’t stress yourself thinking of how to make your social media page engaging when we are here. All you need here is a good social media graphic designer.

How Can a Graphic Designer Help?

A graphic designer creates the entire look of your social media platforms and makes them appealing to your customers. Here is how a social media graphic designer helps you skyrocket your business.

Visual Appeal:

A content without visuals would not help in bringing customers to your page. An expert graphic designer can create mind-blowing visuals that go well with your content. That way, people will be interested in your content and curious to know more about your brand.

Add a Professional Touch:

Take a look at your personal social media page and one of a reputed brand. You can easily spot plenty of differences; now think, which one will engage your audience. Of course, a graphic designer’s job is to create good designs that build trust among your audience.

Helps in Brand building:

Social media is not just about marketing; it also helps build brand recognition. No matter how new your business is, a good and engaging social media page can create a good impression of your brand. However, it won’t happen on its own; it takes a lot of effort to do that. You should have an appealing logo and brand name, and it should appear on the feed of your target audience repeatedly. And whenever someone visits your page, they should feel your page is familiar.

A good designer can create a logo and design your page to imprint the name and logo in their memory.

Grab The Eyes:

Social media platforms are full of attractive and colorful content. To stand out in that and grab your audience’s attention, you have to do more. Your page should be really attractive and mind-pleasing, and you cannot do that without graphic designers. They can create thematic and personalized visuals to make your social media page look engaging.

To make your message clear: Sometimes, words cannot express what your mind wants to convey. On the flip side, graphics can do that without a caption or copy. It can visualize the ideas you and your company stand for. It also lets the world see what your brand is providing for its customers.

Where to find a graphic designer?

You can find many people with certificates in graphic design on the internet. However, the certificate does not promise quality. If you are looking for the best design for your social media, you should get an excellent graphic designer.

A good graphic designer should be creative and imaginative; they should be able to visualize your requirements. They must be able to design content that meets your satisfaction. They should be ready to have an extended relationship with your firm. This way, you can trust them for all your future social media graphic design needs.

However, finding someone who meets all these qualities is a difficult job. So what you can do is, consult a reputed graphic designing firm for the job. They have already done the talent hunt and found out qualified and capable graphic designers. And by hiring a graphic designing company, you will also get long-term services.

Now let’s move on to the real question, where to find a graphic designing company?

Please don’t waste time Googling “graphic designing companies near me.” Geek Informatic and Technologies is where your search for great graphic design ends. We have a brilliant team of graphic designers who can do wonders on your social media page.

So don’t wait; contact us now and get your work done in no time.

Things to Look at before Hiring a Web and Mobile App Development Company

Are you planning to develop a web or mobile application for your company?

Then you are at the right place; we can help you in making the right decisions.

Websites, web applications, or mobile applications, whatever you want, you need developers with the knowledge of coding and programming to do it. However, finding capable people for doing that is not a cakewalk; you will have to do a lot of research.

To make your job easy, we have made a list of tips that can guide you in selecting the best people for web and mobile app development.

Who can create web and mobile applications for you?

Mobile and web application development is not a simple task that anyone can do. It demands specific skills, knowledge, and experience in the field. And to a great extent, the success of the application depends on the efficiency of the app developer. So you have to be picky while searching for a web application development service.

The following are the qualities of a trustable mobile and web application development service.

Team Work: 

App development is never a one-person job; it requires a strong team to envision your requirements and turn them into reality. There should be designers to design an application from scratch. Then there should be qualified developers to turn this design into an actual application, test it and program it for devices.

So lesson number one, hiring a single person or freelancer for the work is never a choice. You need a devoted team for that.

A good grasp on technology:

Can we even call a person an app developer if they do not have enough technical knowledge? So make this your top priority while searching for web and mobile app development services. Check their educational qualification and ensure that they are a certified app developer.

Cross-Platform app development:

You are not developing an application just for a single platform. Your app development team should be able to create applications compatible with all Operational Systems. Enquire about that and ensure that the team you hire will provide you with a cross-platform application.

Expertise in UX/UI:

Basics first: UI is User Interface, and UX is User Experience. Your application should be user-friendly to gain more users for your application. And a developer with little or no UI/UX knowledge can spoil that for you in a jiffy.

It takes an experienced app designer familiar with front-end development to create an easy-to-use UI, so make sure you hire one.

Knowledge in programming languages:

It is a known fact that web and mobile application development requires coding knowledge. However, there are so many programming languages, and demanding a person to have expertise in all of them is not fair. So, hire someone who has command over the popular ones such as JAVA, Python, or PHP. That way, you can ensure that your application won’t fall behind in the competition.

Freelancer vs. Web and Mobile application company

One question that everyone has on their mind regarding web and mobile application development services is whom to hire. Even when you know all the qualities you should look for in an application developer, it can be hard to find one. So we have compared the two best available for you to make it easier for you.

Freelancer:

It is very budget-friendly as you are hiring the developer on a project basis. And it is a good option for startups and newbies in business.

The biggest drawback is that you cannot rely on a single person for app development; it is a team effort. The second drawback is the hassle of finding out a person with the desired qualities.

That takes us to the logical option.

Web and mobile application development Company: 

A company will always have an efficient team for your job, and you do not have to take the headache of finding the right person. With a company, you can have a long-term relationship, where they will help you in regular updating of the app.

What Geek Informatic and Technologies offers

We have the best Android and iOS application developers with years of expertise in web and mobile app development. You can get a top-notch application for your company with all the features you need at the most reasonable price from us.

So, contact us now to avail reliable mobile and web application development services.

How to have a unique WordPress website?

Learn Everything About Magento Website Development

Magento is an open-source ecommerce platform that allows online merchants to create a unique website for their businesses. From the coders’ perspective, it gives the website developer the complete freedom to customize it according to the company’s requirements.

With the launch of Magento 2 last year, the popularity of the platform increased rapidly. Quick page delivery and enhanced flexibility of the latest version attract many business firms to switch to Magento. The new interface also has features that make the website easily usable for newbies.

If you are looking for a platform that gives users complete authority over the website, Magento might be the platform for you.

Continue reading to learn more about Magento website development and how to do it right.How to have a unique WordPress website?

How to pick a Magento Website Developer?

As the website is an integral part of your business, you cannot trust an amateur to do the task. The website developer should be experienced and be capable of developing the website on time. And do not forget that you need their service after website development service too. So make sure to hire someone who will be available at the time of need.

Here are the three options available for you when it comes to hiring a Magento website developer.

Hire a Developer for your Company:

You can hire a qualified and certified Magento website developer for your company to create and manage a website for you. That way, you wouldn’t have to worry about any aspects of the website and focus on your business.

However, hiring a new employee for your company is not an easy task. Firstly, you have to go through the whole recruitment procedure, and we both know how hard that can be. The other thing is that getting a new employee comes with a lot of responsibilities. From monthly payments to employee benefits, you’ll need to fulfill all the employment policies.

Hire a Freelancer

The second option is hiring a freelancer to do the job; you can hire a freelancer and get the job done without worry. As they work on a project basis, you would not have to worry about regular payments or other benefits. And the best part, you do not have to go through the tensions of recruitment.

However, this option also has its pitfalls; firstly, you cannot rely entirely on freelancers. You are not their only client, and they might not be able to do the tasks for you at the required time. And when it comes to websites, if you do not get the job done in the necessary time, you might be in trouble.

Consult a Magneto Website Development Company To Do The Job:

 Your website helps you give your business a global presence, given that you have a safe, scalable, and high-performance website. And to develop and manage an efficient and responsive website, you need an excellent Magneto Website Development Service team. 

A website development company not just develops your website but provides you with further assistance, including content development and SEO. The price might be higher than other options, but trust us, the result will be better.

Why Geek Informatic and Technologies?

The experienced website development team of Geek Informatic and Technologies will prove the top-quality Magento website for you at a reasonable price. Our Magento development package comes with a lot of services that you cannot say no to. So contact us now and get your high-quality Magento website within no time.

How to have a unique WordPress website?

Why should you get professional help for your eCommerce website development?

Benefits of Hiring a Professional Google Ads Specialist

Importance of Search Engine Optimization Services

Need of Genuine Mobile App Development Company

The Rise in the Demand for Amazon Advertising Services

Role of Facebook Ads in a Business

How do Google Adwords Services play a crucial role in Growing business online?

How do Google Adwords Services play a crucial role in Growing business online?

It might seem, but Google Adwords is not that straightforward. Let us start from the beginning. What is Google Adwords?? By definition, Google Adwords is an online advertising service from Google to help marketers reach their audience instantly. Whenever someone searches anything on Google, it shows us a list of search results. You might have observed that top and bottom results in your search are ads. The motive behind running these ads is simple: to generate more leads and revenue. 

One of the most effective, reliable, and efficient ways to increase visibility and attract potential customers is advertising online. Now all of this is only possible with a planned strategy. Google Ads is widely used as it is the most efficient and reliable method of online advertising available. It is a PPC (Pay Per Click) service that Google Ads management services providers best manage. 

 

Benefits of Google Adwords Services

 

Google Ads allows taking the best advantage of the benefits that online advertising provides. Google Adwords services can be provided optimally when a Google Ads campaign is created effectively. 

 By using a Google Ad, you’ll have total control over your advertising budget. However, SEO and Google Adwords are SEM (Search Engine Marketing) strategies to generate more leads and traffic. Generally, Adwords works faster than SEO. The reason behind this is that you can focus on multiple keywords simultaneously. The ads that are visible on the top of the page are visually appealing. Using reliable and efficient Google Adwords services gives you a better chance of driving more traffic and leads instantly. 

 Google Ads is also considered a better option to increase brand awareness. Search ads are more useful as they lift the top-of-mind awareness by an average of 6.6%. Through Google Adwords services, one can also create Gmail ads. In 2015, Google integrated the Gmail ads with Google Adwords and made them available to all advertisers.

 Usually, G-mail ads appear on the promotions tab, but sometimes they are available on social accounts. These ads run on every device. If you are short on budget, Gmail ads are a good option. Google Adwords will help you reconnect with visitors. The primary perk of the Google ads is that you’ll be able to measure your performance consistently. 

 With the help of the Google Adwords campaign, you’ll know who clicked on your ad, the number of leads that have been generated, the traffic you have got from Adwords to your website, and much other important information. The data will help the marketing team to strategize the campaign accordingly.

 Using Google Ads will let you stay ahead of the competition, especially if your competitors aren’t running any ads. You can even focus on targeting your potential customers. It is also advised to go for the Google hands-on campaign as experts handle it best. The Google Adwords service provider will help you save time by providing a fast and powerful ROI. Also, PPC advertising offers measurable ROI that will let you see the output of the ads you have placed.

 

How having a professional for Google Ads management services will help?

 

A professional will research and select the relevant keywords to maximize your ROI. They will track everything and act based on data, including filtering out keywords that are not relevant to the target audience. To maximize the potency of the marketing campaign, the expert will optimize remarketing.

 

Nowadays, businesses of all sizes are using Google Ads to bring in new customers through Google. Having a professional will set up your ad campaign and optimize it to the point of high profitability. 

 

Verdict

 

Are you looking to get immediate sales, leads, and traffic onto your website/online business? Get in touch with us at Geek Informatic. We are the professional Google Ads management services provider managing Google Ads management PPC campaigns for businesses for a long time. Our certified PPC experts conduct a comprehensive understanding of the company through research. Then they identify the ways to improve the strategy that’ll help you target a specific keyword. 

We are the best PPC management company that has created ad campaigns that resulted in more leads and sales. The experts at the company use advanced web analytics tools to report, track and optimize online marketing campaigns that will boost conversion rates. Our experts will design the custom strategies around your target customers and the goals you have in mind. Get peace of mind by choosing Geek Informatic as your Google ads management services provider.

Importance of Amazon Search Engine Optimization

Importance of Amazon Search Engine Optimization

Are you interested in growing and scaling your business fast and efficiently? Well, who isn’t? Every business owner wants to increase their product ranking on Amazon. 

Amazon is the world’s most powerful online retail portal that offers wonderful opportunities for sellers. In the past few years, the demand for Amazon search engine optimization has increased a lot, and it’s still growing. The reason behind this is not hard to understand. All sellers on Amazon wish to generate good revenue on their sales. For this, improving your product ranking is the way. 

How to Rank Products Higher on Amazon?

• To rank your products higher on Amazon, it is essential to understand the algorithm this e-commerce platform works on. Amazon used to work on the A9 algorithm. The difference between Amazon’s and Google algorithms is that A9 also considers sales conversion. Recently Amazon updated its algorithm from A9 to A10. With the introduction of the A10 algorithm, the importance of relevant keywords has significantly increased. A good SEO company would provide relevant and consistent traffic to your product listings with proper planning.
• In the A10 algorithm of Amazon, this algorithm prioritizes listing with more relevance to customer search over the Amazon sales. Also, the A10 algorithm focuses on organic sales. It means that by using proper keywords in your listings and ads, your product will appear in the organic Amazon search results by increasing the chance for organic sales. 
• The more reviews your product will have, the higher the chances that your listing visitor will buy your product. Alike customers, the A10 algorithm also value the reviews. It doesn’t matter how engaging your content is. If there are limited reviews, the potential buyers may abandon your page. By including CTAs in your affiliate links and social media accounts, you’ll be able to get more reviews.
• Now to increase your product sales, there are some ways that experts deal with. Ensure high and consistent sales as it is now a priority of the new Amazon algorithm. Hiring an Amazon SEO consultant will pull up your amazon listing to the first page of search results and eventually boost sales. Also, to stay on the top of affiliate marketing, it is crucial to power through your Amazon marketing strategies.

How will Amazon SEO Consultant help?

The amazon SEO consultant will guide you through the technicalities associated with this e-commerce platform’s algorithm. Amazon search engine optimization is the backbone of your Amazon business. You need to optimize your listings with relevant keywords to display your products at the top of search results on Amazon. Most people don’t even scroll down or go to the next page. The Amazon SEO consultant will provide your business with the direction where you want to take your business. 

The primary responsibility of the Amazon SEO consultant is to create a website SEO strategy that is based on search keyword volume to support the products that customers search. The goal of any listing is to appeal to a customer. An SEO consultant will use best SEO practices to boost listings that serve shopper needs. A good product description will take you a long way. It is usually the most fun part for the sellers to write. Good and well-optimized content will become the reason for the consumer to buy your product.

Verdict

If you have a product that provides value to the marketplace, you only require an expert Amazon marketing service provider to handle the rest. The professionals at Geek Informatic offer a powerful Amazon ranking process that will set your product listing on the top of Amazon search results. The dedicated marketing specialist of the company will help you with everything related to Amazon SEO. 

To rank your product higher on amazon search results, only optimizing your listings is not enough. In case you need your listings to rank higher, you need to demonstrate enough sales and conversions. We at Geek Informatic have a deep understanding of the A9 and A10 algorithms, which is why we know how to rank your product higher on Amazon. Our process will explode sales of your product on amazon in a very short period. We will help your product sell organically throughout Amazon.

White Hat Cloaking

 

White Hat Cloaking

We all know that cloaking violates Google’s guidelines, but there is an ethical way of cloaking that google permits. When cloaking is the way to blindfold crawlers and give out irrelevant search results to users, white hat hacking is its ethical alternative. White hat cloaking or white hat SEO increases the ranking of websites without breaking the guidelines of Google. It makes your website easy to navigate, increases the chance of backlinks, and makes the work of web crawlers easy.

Read more to learn about the difference between cloaking and white hat cloaking.

What is cloaking?

When we search for something on google, some unrelated websites appear on the first page of results. Have you ever thought about the reason behind it? If you believe that it is due to an error in the web crawler or the google algorithm, no, it is not; it happens because of google cloaking. Web admins use unrelated but popular keywords on different websites to create a higher ranking for the page. The crawlers will confuse these false keywords for the real ones, and when you search for that keyword, you get a completely unrelated article. 

Web admins or the people who are responsible for managing websites have guidelines to avoid such practices. According to webmaster guidelines, people creating and managing a website must provide quality content to the users. They cannot stuff websites with unrelated keywords in metadata, and invisible keywords are also prohibited. But unethical web admins use cloaking services which eventually mislead users to irrelevant pages. 

 If it comes to the notice of google or any other search engine that the website is cloaked, search engines will take actions based on their policy. In most cases, search engines will block the website for a fixed period or permanently. 

 What is white hat cloaking?

 If you have heard about hacking, you might also have heard about white hat hackers; they are the people who ethically hack websites. Similarly, white hat cloaking is the process of ethically cloaking websites to help users and search engines. 

 They detect cookies and javascript of users to find their search pattern and deliver content based on their actions. The main goal of white hat cloaking is landing page optimization; it improves the content of websites to increase conversions. 

 

White Hat SEO

 For search engine optimization, you might have to use some cloaking tricks to satisfy google’s algorithm. In short, the harmless changes that we make on the website content to increase ranking and create quality content are called white hat SEO or Search Engine Optimization. 

 If you have a website or a blog, you would think about making our website reach a wider audience. Search engine optimization is the series of activities that an expert does to make your website reach an audience without compromising the quality of the content. SEO includes continuous updating of keywords, metadata, titles, and other written content; and frequent posting of content. But it is not confined to that and extends up to website optimization, bank linking, and keyword mapping. 

 Search engine cloaking, if done right, can make you a search engine optimization hero because the demand for your content will increase after that due to the increased traffic. The most remarkable aspect of that is, you will not have to compromise your brand reputation for that. 

Possibilities of White Hat SEO

If you are still confused about cloaking SEO meaning, you will learn its possibilities better. A search engine optimized content will be easy to navigate; the crawl bots won’t face trouble finding your page when a related query comes. It will also speed up page loading of your website and thereby retaining viewers on your website. 

By now, you might know how important keywords are for an article; they are the words that crawlers use to check your writing. But the problem with these keywords is that they won’t remain popular for a long time. So in white hat SEO, the experts do keyword research frequently and update them on the website to ensure that the page is still relevant. That way, an ethical search engine optimized website attracts relevant viers constantly to your website. 

Another benefit of white hat search engine optimization is that the chances of backlinks are high. When someone creates an article that needs an additional link to an article with your keyword, they do a google search. That could be an article you wrote months or years back, but if it is optimized, it will appear on the first page of the search result. And articles on the first page have a significant probability of receiving backlinks, and the more the backlinks, the more will be your viewers. 

Difference between Black hat and white hat SEO

Black hat SEO is the exact opposite of white hat SEO; it is unethical to optimize content to trick crawler bots. The differences between a white hat SEO and black hat SEO are as follows:

• White hat SEO focuses on the users; their primary aim is to reach suitable viewers. But black hat SEO is aiming at search engine crawlers; they are playing tricks with the bots to get a higher rank.

• White hat SEO involves a long list of processes beginning with content creation and continuous updating. These processes won’t give a sudden result, but with time, it provides a better result. But black hat SEO uses the exact opposite method; they employ specific shortcuts that give instant results. But when Google’s algorithm changes and the bots recognize it, they will have to face penalties.

Choose ethical cloaking services.

We know that it is a fast-moving world, and everyone wants instant results, but with search engine ranking, you have to be patient. Your aim of starting the website might be to get several viewers to your page and thereby increase your product sales. So, understand that unethical practices are not the solution; you might even lose your website forever. Hire a white hat SEO expert for the best long-term result. 

How to do SEO for different countries?

How to do SEO for different countries?

A website is the door to your business, and if you have one, you would know the different processes you have to do to keep its rank high. And it gets more complex if you expect an international audience for your website; you have to optimize the content internationally. 

International SEO ensures the appearance of your website in the organic search result among all target countries and languages. There are so many ways of doing international SEO, and you should choose the proper practice based on your aim. 

Read more to learn about SEO best practices for different countries.

Global SEO strategies 

International SEO is the first and foremost thing that brings an international audience to your business. But before getting into that, fix your aim; think about who your target audience is. 

Do you want people living in a different country that speaks your language to see your website? Or are you looking for people speaking a foreign language? Then fix on the method that serves the purpose and falls under your budget. It might sound like a complex process, but trust us, it’s simple if you follow these steps. 

Fix your goal

f you already have an international business, you know what your goals are. But if you don’t, use these as the guidelines to fix your plan: 

• Do you want your content to reach all the people of a country? If yes, geotargeting is suitable for you; it will deliver your content to people from particular countries, states, or provinces. 

For example, you have a business in Canada and are expecting customers from the USA now. What you can do is optimize the page in one of the different ways available for geotargeting. Thus target audience (T.A) of America and Canada can get your website in their organic search results. 

• Do you want to reach people speaking different languages? 

Imagine that you have a t-shirt business in Canada with German slogans printed on it. In that case, your T.A are Germans from Canada as well as other parts of the world. To reach them, you should optimize your page based on the language; anyone searching for a German slogan t-shirt should be able to get you. 

• Or do you want both?

Take the example of the t-shirt business. You have t-shirts with German slogans, but you can only ship them to Canada and the USA. In that case, your T.A is limited to Germans in Canada and the USA. So now you have to optimize your geotargeting content as well as language-based.  

Understand the type of your business, your T.A, and fix your SEO goal, so that your international SEO expert can quickly improve your website. 

International SEO services

Once you fix what your needs are, you are good to start the SEO service. If you are focusing on expanding your business to another country, your method is geotargeting. But if you are targeting to reach people of foreign languages, you should go with Hreflang tags. And if you are looking for both, first employ geotargeting and then go with Hreflang targeting. 

Geotargeting

Geotargeting is about URL, so start with the URL; create an international SEO-friendly URL for your website. That way, Google or other search engines quickly finds your website and delivers it to your T.A in another country.  

Suppose you have a large-scale business with international stores. In that case, it is advisable to have a separate website for each country. But if you do not have support in a foreign country, a subdirectory on your main website would be the best choice. 

• Different websites for different countries: 

In every URL, there will be a Top-level domain (TLD) present on the tail end, such as .com and .org. If you plan to have independent websites for each country, you should have a country-specific TLD (ccTLD). 

The URLs will end with the two-letter abbreviation of that country or state instead of the TDLs. That way, crawler bots will understand that the website only targets the potential buyers of that specific country. And that page will only appear on the organic search results for those particular people.

E.g., www.example.ca for Canada.

Drawbacks: It is expensive; it requires someone in the other country to build and manage the website. 

So it is best suited for businesses with a large turnover and local authorities in foreign countries. 

• Subdirectory on the main website: 

For this, you can create different folders for different countries on your main website. To make your T.A reach the proper folder, you can create a new URL. Unlike ccTLD, the URL ends with the TDL followed by a slash and the country code. 

E.g., www.example.com/ca for Canada and www.example.com/es for Spain. 

Drawback: The signal will be weak, making it harder for bots to reach your website than ccTLD.

So, this is a good option if you have a small to medium-scale international business without any authority in different countries. 

• Subdomains: 

A third option is to place a country folder on a third-level domain detached from the main domain. Here the URL starts with the country code, for example: ca.example.com.

Drawbacks: It is expensive; the signal is weak, and the chances of reaching the organic search result are less.

Language Targeting 

Hreflang tags are code snippets that ensure the smooth management of multilingual websites. Search engines use cookies, location, and other tools to determine the location and language of the user and use specific translation. But for websites with subdomain or subdirectory URLs, there are chances of confusion. That is, when a user searches for your website, there will be a clash between subdirectory or subdomain URLs. But if you have tagged the website with Hreflang, the search engine will get the correct language subdirectory.

You can add Hreflang in:

• Source code of header on each web page. 
• HTTP header on each page.
• Sitemap  

So, Hreflang makes sure that a Canadian gets an English version and a German gets the German version of your website. 

Get Global Now!

Start working on your website the moment you decide to expand your business to the global market. Nothing brings you more benefits than an internationally optimized website for your business. So get an international SEO expert and create a new domain or a subdirectory according to your need and witness the growth. To learn more about international SEO services, visit Geek Infotech. 

It is advisable to avoid subdomains for International SEO.

What is the need for social media marketing services in your business?

Are you looking for ways to revamp your Instagram strategy? Well, in that case, you have to consider Instagram advertising. Instagram has around 800 million active users at the moment. Instagram ad management is currently one of the most important and powerful advertising tools to promote your business online globally. After 2013, when Facebook acquired Instagram, Instagram started offering ad spots to select businesses. In 2015, Instagram advertising opened for all businesses, which grew up to 1 million advertisers in 2017. The organic social media strategies are cost-effective, but they’re much time-consuming. There is a high chance of trial and error, and this approach is somewhat restricted. An excellent social media strategy is which is best of both organic as well as paid tactics. You have to actively engage with your customers  rich content on your Instagram feeds. Instagram ads are a major tool for any social media marketer.

What are Instagram Ads?

Instagram ads are the posts or stories that a business pays to promote the user’s Instagram feeds. Instagram ads provide you with a great opportunity to show off your product. If you are considering the best Instagram ads management services, let us help you. We at Geek Informatic are a team of qualified individuals who will help you select your Instagram ad’s objective to target genuine and potential customers. There is no doubt that Instagram is very useful for eCommerce. One can create product hashtags that users on Instagram will tag. We have a dedicated and creative team that uses the latest marketing techniques to target the audience. Instagram advertising is important for your business growth to reach new customers.

Role of Social Media Marketing in promoting businesses

We all are aware of how important social media marketing is for a business. It doesn’t matter if you own a small business or a big enterprise. In today’s digital era, you have to campaign your services to reach new heights. Social media marketing requires both strategy and creativity. A recent survey showed that about 97% of marketers are using social media for their business. The benefits of social media marketing extend way beyond increasing sales. It is when you have to consider the importance of social media marketing to promote your business online. Let us discuss now that how it helps:

• Using social media for your business will help you link your website, which will eventually increase traffic to your website.
• You will create brand awareness among your customers as social media will make it easier to spread your word regarding your services or products.
• It is the ultimate way to market your services by reaching out globally.

Verdict

Social media marketing helps in strengthening your other aspects of business too. Posting online will showcase your excellent web design and your paid advertising, which will boost other forms of marketing. It is no doubt that social media connects with customers most effectively. We all know that people are already interacting with brands on social media platforms. To get an edge over your competitors, you have to take help from social media management services. A great marketing strategy will bring remarkable success to your business. Well, there are lots of options out there, but if you want someone with years of expertise and insight knowledge in social media marketing services, Geek Informatics is one of the best. We would help your business by creating an effective and strategic plan for social media marketing. Our professionals create great social-rich content that will surely attract the targeted audience.

Importance of Online Reputation Management Agency

As the name suggests, the online reputation is how others see you when they look up for you online. Online Reputation Management (ORM) is a part of digital marketing that helps create an impactful online reputation for your business. The online presence of business matters a lot, as it plays an important role in how people perceive it. Building trust and credibility are the two pillars that have always been crucial to run a successful business. It’s not wrong to say that today companies face tough competition, which has led to an increase in demand for social media marketing services. It is not uncommon in businesses to witness false rumors, fake allegations, misleading facts, or fake reviews on the Internet that spoil your reputation. At this point, the online reputation management agencies come to your rescue. 

Why does online reputation matter so much?

A good online reputation is quite necessary for your business growth. Once in a while, we all have encountered that if two products are available on a portal with similar ratings, consumers are more likely to buy the product with more reviews. Being a business owner, you are aware that online space is well known for creating and destroying brands. The Internet works in mysterious ways that can turn a famous brand out of dust and make a well-established brand into the dust. It is nearly impossible to manage various web properties that talk about the brand, which affects its reputation. More than 7 in 10 customers trust online reviews exactly like personal recommendations, which implies the importance of positive reviews. As these online reviews have gained so much popularity, fake reviews also trend a lot alongside them. It is fair to say that fake reviews affect your business much faster than authentic reviews. Fake reviews have the power to either create or break a business. The online reputation management agency will help you in identifying and flagging fake online reviews.

Online reputation plays an important role in maintaining a business’s integrity, so does SEO (Search Engine Optimization), which is the practice of optimizing a website. With the help of SEO, the visibility of your business increases in search results on search engines. All search engines work on the same principle to show the most relevant and best results to their users. A good SEO company will follow a strategic approach to improve your website’s visibility organically. There are certain steps that a company will follow as follows –

• A good SEO company will create a structural analysis of your website.
• They will do optimization of onsite content, website code and structure, and conduct off-page online analysis.
• The company will analyze content on the website by checking whether it includes the relevant keywords. Also, it will do conversion rate analysis.

The on-page SEO is focused on enhancing the user experience and optimizing the page content for relevant keywords. As we know, ‘Content is King’, a well-written website content, means that users will find themselves engaged to it. The objective of offsite optimization is to build links from authoritative and relevant sites. The link building has mainly two benefits: showcasing search engines that your site is reputable and secondary driving traffic back to your website. Different tactics are used for link building. According to Google, there are more than 200 factors that affect the search engine rankings. Google updates its algorithm almost nine times a day, so you need to choose SEO services from the ones who are experts in the market.

Verdict

If you are tired of searching the ‘best SEO services near me’ or ‘best online reputation management agencies on google, put an end to your search with Geek Informatic. We are a team of industry experts that will fix and improve your brand’s online reputation with our proactive approach to protect your digital identity from your competitors. The online reputation management agency’s main task is to create and maintain the brand name by ranking it good online. Our team of professionals develops strategies to generate, improve, and respond to online reviews that customers leave about your business. We understand your business needs and deliver you results that will help your business to reach new heights.

Are you looking for a Mobile App Development Company?

We use mobile applications for almost everything, from ordering groceries, clothes to playing games. Mobile apps have made things easy for us, and it is fair to say that they have become an integral part of our lives. Developing an app requires a great deal of technicality, creativity and experience to create an application that outlasts the competition available in the market. If you are still searching for the best mobile app development company, think none other than Geek Infotech. We are a team of professionals who have helped companies deliver mobile applications catered to their ideas. A successful mobile application requires years of experience and practical knowledge of the emerging technologies we excel in.

The mobile app development market is on a surge of growth which will continue growing. Businesses of all shapes and sizes require custom-built apps to grow their business. Our result-driven approach has helped us rank among the best mobile app development companies in the region. The mobile app is necessary for your business, irrespective of how big your business is. The reason behind it is that applications tend to engage customers efficiently, leading to exponential growth in your business. It is important that you choose the right mobile app development company that is also the best in-app store optimization services by considering their client reviews. It will be the honest opinion of theirs for the company’s service. We rejoice in delivering the mobile application to our client’s requirements. Our experts at the company will thoroughly understand your vision to convert it into a reality.

Need of App store optimization services

Once the app is made, it is necessary to have it optimized. More than 6 million mobile applications are available in the major stores, so it is important to make your application discoverable to potential customers. Let us understand – What app store optimization services are?

The App Store Optimization (ASO) is a process to improve app visibility within the app stores. App Store for iOS and Google Play for Android are the two major app stores we all know. The optimization services focus on click-through rate (CTR) to rank high on the app store search results. Companies’ basic practices to optimize their apps are: optimizing App name, title, screenshots, and app rating. The primary goal of ASO is to drive more and more traffic to your app’s page in the app store. The search ranking position of the app directly correlates with the number of downloads. Also, the high ranking apps get more downloaded as the users avoid scrolling through every search result. The app store optimization will help you get your app in front of the right users. If you are looking for effective ASO services, we are the ones that’ll provide you with top-notch marketing solutions and full-scale app store optimization for app-driven businesses. Optimizing your app is the most effective marketing strategy for mobile applications.

If we talk about benefits for ASO, the primary among them is you’ll be able to get organic downloads most sustainably. It requires a good ASO strategy to get the right users as it matches your app to the most relevant keywords. By optimizing your app store, your app will always get discovered by suitable users. You’ll be able to lower your user acquisition costs by spending less money on ads. There are many ways by which you can monetize your app. These include in-app ads, in-app purchases, and subscription models.

How does App Store optimization work?

The app store optimization is a step by step approach that works best if executed strategically. The primary approach is to create an app store optimization plan to know your market. Choosing the right name for your app is also crucial, as it will be the first impression of the app on the user. The Google Play Store allows 50 characters for the name, whereas the iOS App Store provides 30 characters. Keyword research is significant as it will help users to locate your app on the app store. Writing your app descriptions with the relevant keywords will help your app rank up. Using enhanced images and videos that describe your application will play a large role in letting users download your app.

Verdict

We at Geek Informatic make sure to provide you with the best practices for app store optimization. If you are considering a mobile application for your startup or enterprise, think no more. We are best at converting any online business into a well-established brand. Our team of professionals will make sure to deliver your project by exceeding your expectations.

Reasons Why Your Business Needs a Mobile Application

Whether you have a small or a large-scale business, you should consider developing a mobile application. In today’s high-tech world, mobile applications have become a key aspect of marketing. It not only helps you reach a wider audience, but it also has outstanding front-end features that make your company stand out from the competition.

As per a recent survey, more than 60 percent of mobile users choose smartphone applications over websites while browsing or looking for products or services. Therefore, it becomes essential for businesses to have a mobile application to engage with their customers.

All in all, a mobile application is a simple, convenient, and cost-effective marketing tool that you can rely on regardless of the size of your business. Developing a business app is no longer a challenge as you can easily outsource it to a mobile app development company that will assist you in creating an incredible application, reflecting your brand and services.

Here are a few more reasons why you should consider having a mobile application:

Personalized Experience

Your business can reach new heights if you offer a personalized experience to your customers. They should feel connected to the brand, products, or services you provide.

Developing an app allows you to give personalized content to your clients or customers. Also, it enables you to keep track of user engagement and utilize this information for future business communications.

A mobile app development company
can help you incorporate real-time location tracking features into your mobile app, which will further help you enhance the user experience.

Increased Sales

Mobile applications are an effective way to increase your company’s sales. Based on the size of the market, it may provide a significant boost in sales. With bonus and discount push notifications, you can attract customers to buy from you. Additionally, it allows you to contact customers directly to promote your products and services, resulting in increased sales.

Better Google Search Rankings

The mobile app is a perfect way to boost Google rankings. Since the business offers the same products and services, the content used on both the mobile application and website is consistent, giving you an edge in Google SERPs (Search Engine Result Pages) and app stores.
A professional mobile app development company
can boost your Google rankings by using good SEO tactics and making your app content more unique.

Improved Customer Service

When it comes to providing exceptional customer services, a mobile app is a game-changer. It offers detailed information about your brand, making it convenient for customers to access all data and know more about your services and products. Overall, having a fully functional application will ensure that the buyers receive the best possible services.

Closing Words

In today’s digital world, a mobile application is essential for every business as it provides several benefits to both consumers and businesses and is highly engaging. Apart from its amazing functionality, a smartphone app lays the foundation for long-term development and makes your brand look more exclusive. 

Now that you know how a mobile app can help your business grow, it is time to hire a reliable mobile app development or website design company that will help you achieve your business goals.